Do donors a favor; create opportunities to give

During a meeting, one of our clients brandishes this sticky note, waving it around in victory. “A donor thanked us for asking for money!” The sticky note is paired with a check in response to the organization’s first print newsletter, which we suggested after continuously positive responses to a monthly email. The print newsletter included … Continue reading Do donors a favor; create opportunities to give

Paint donors a pretty picture

Sifting through mediocre, lackluster photos got you down? Unsurprisingly, posting those photos has that same effect on your audience. Visual content doesn’t just serve to complement text; readers spend more time looking at relevant photos than looking at the text on the page. That means that, no matter how touching or informative your narrative may … Continue reading Paint donors a pretty picture